{
  "name": "The Verifiable Wellness Standard",
  "version": "1.0",
  "published": "2026-09-14",
  "license": "CC BY 4.0",
  "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
  "url": "https://mdrnvitality.com/standard",
  "criteria": [
    {
      "id": "VW-01",
      "area": "Claims",
      "title": "Every public promise is enforced, not intended",
      "requires": "Each promise made to users is backed by an automated check that blocks a release when it fails, and the full list of those checks is published and generated from the checks themselves.",
      "verify": "The public list exists, names each check, and its count matches the product's own test suite."
    },
    {
      "id": "VW-02",
      "area": "The body",
      "title": "No number about a body is estimated",
      "requires": "No weight, body fat, BMI, posture score or grade is inferred from a photo, a video, a form or a wearable. Any number about the person is one they enter themselves.",
      "verify": "No screen, document or email shows an estimated body metric or a score about the person."
    },
    {
      "id": "VW-03",
      "area": "Safety",
      "title": "Screen before prescribing, and stop when it matters",
      "requires": "A safety screen runs before any plan. Named conditions and medications, recognised by brand name as well as generic name, stop the plan and hand the person something to take to a clinician.",
      "verify": "Answering with a stop condition or a brand-name medication produces no plan, only a clinician handoff."
    },
    {
      "id": "VW-04",
      "area": "Safety",
      "title": "Wellness never impersonates medicine",
      "requires": "No diagnosis, no disease claims, no clinical targets, and no advice on dose, titration or stopping a medication.",
      "verify": "Product copy, guides and plans contain no disease claim, target value or medication instruction."
    },
    {
      "id": "VW-05",
      "area": "Commerce",
      "title": "Health answers never decide what is sold",
      "requires": "Safety answers, medications, scans and clinical inputs change the plan and nothing else. They never trigger a product recommendation.",
      "verify": "Two people who differ only in a health answer are shown the same products."
    },
    {
      "id": "VW-06",
      "area": "Data",
      "title": "Consent comes before storage, and names who holds the data",
      "requires": "Nothing a person answers is stored before they consent. Consent text says which third parties process the data and for how long, and the version agreed to is recorded.",
      "verify": "Abandoning before consent leaves no stored answers, and the consent names every processor."
    },
    {
      "id": "VW-07",
      "area": "Data",
      "title": "Deletion is deletion, including on the device",
      "requires": "Deleting an account removes the person's data and identifiers from servers and purges anything cached on their device.",
      "verify": "After deletion, no page of the account opens, online or offline."
    },
    {
      "id": "VW-08",
      "area": "Data",
      "title": "Every retention promise has code behind it",
      "requires": "Any retention period stated in a policy is enforced automatically, with the stated period and the enforced period kept equal.",
      "verify": "The policy's stated period matches what the product deletes, on schedule."
    },
    {
      "id": "VW-09",
      "area": "Money",
      "title": "Leaving takes one click, even when a payment fails",
      "requires": "Cancellation completes before any question is asked, with no retention offer, and stays available when a card has failed.",
      "verify": "Cancel from any billing state, including a failed payment, in one action."
    },
    {
      "id": "VW-10",
      "area": "Money",
      "title": "Prices and trials are honest before a card is asked for",
      "requires": "The price and charge terms appear before the card form. A free period is spent only when a subscription actually starts, never by viewing a checkout.",
      "verify": "Open and abandon a checkout, then return: the free period is still offered."
    },
    {
      "id": "VW-11",
      "area": "Persuasion",
      "title": "No manufactured urgency, no invented proof",
      "requires": "No countdowns, false scarcity or fake reviews. Any proof shown is real and attributable.",
      "verify": "Emails and offers contain no deadline that is not real and no testimonial that cannot be traced."
    },
    {
      "id": "VW-12",
      "area": "Progress",
      "title": "Progress without a scoreboard",
      "requires": "No streaks, points, rankings or badges. Missing a day or a week leaves no mark.",
      "verify": "Skipping a week changes nothing that counts against the person."
    },
    {
      "id": "VW-13",
      "area": "Access",
      "title": "The safety screen works by keyboard, and you can see where you are",
      "requires": "Every control on the intake and safety screen is operable by keyboard with visible focus.",
      "verify": "Tab through the safety screen and see where you are on every option."
    }
  ],
  "scorecards": [
    {
      "product": "MDRN",
      "url": "https://mdrnvitality.com",
      "assessed": "2026-09-14",
      "results": [
        {
          "id": "VW-01",
          "result": "meets",
          "enforcedBy": [
            "the public checks page matches the suite exactly"
          ]
        },
        {
          "id": "VW-02",
          "result": "meets",
          "enforcedBy": [
            "the live readout never prints a body number",
            "the one number about a body is a blank the reader fills in"
          ]
        },
        {
          "id": "VW-03",
          "result": "meets",
          "enforcedBy": [
            "a stop-level answer still produces stop",
            "a stop never yields a plan-shaped payload",
            "the medication screen reads what is printed on the box, not only the generic",
            "the clinician sheet is one page for every screen the guardrail can produce"
          ]
        },
        {
          "id": "VW-04",
          "result": "meets",
          "enforcedBy": [
            "no disease-claim verb in member-facing product copy",
            "never states a clinical target",
            "the plan never advises on dose, titration or stopping a medication",
            "no guide makes a disease claim"
          ]
        },
        {
          "id": "VW-05",
          "result": "meets",
          "enforcedBy": [
            "a clinical input cannot change what the SHOP recommends",
            "a safety answer never sells anything",
            "a hard week never changes what is sold"
          ]
        },
        {
          "id": "VW-06",
          "result": "meets",
          "enforcedBy": [
            "nothing from the intake is stored before consent",
            "the consent text cannot change without its version changing",
            "no photograph can leave without a processor agreement in place",
            "the consent box is never pre-ticked"
          ]
        },
        {
          "id": "VW-07",
          "result": "meets",
          "enforcedBy": [
            "deleting an account purges the pages cached on the device"
          ]
        },
        {
          "id": "VW-08",
          "result": "meets",
          "enforcedBy": [
            "every retention ceiling the policy states has code behind it"
          ]
        },
        {
          "id": "VW-09",
          "result": "meets",
          "enforcedBy": [
            "the cancel goes through before anything is asked",
            "there is no save offer at the cancel door",
            "a failed card never takes the cancel button with it"
          ]
        },
        {
          "id": "VW-10",
          "result": "meets",
          "enforcedBy": [
            "the price and the charge terms are on the page before the card form",
            "the free period is spent when it is paid for, not when it is opened",
            "no public page claims nothing charges anybody while a checkout is open"
          ]
        },
        {
          "id": "VW-11",
          "result": "meets",
          "enforcedBy": [
            "the month one sequence never manufactures urgency",
            "the offer never invents proof we do not have"
          ]
        },
        {
          "id": "VW-12",
          "result": "meets",
          "enforcedBy": [
            "no week is scored, ranked or counted"
          ]
        },
        {
          "id": "VW-13",
          "result": "meets",
          "enforcedBy": [
            "keyboard focus is visible on every intake option"
          ]
        }
      ],
      "evidence": "https://mdrnvitality.com/checks"
    }
  ]
}